A Birmingham, AL real estate investment firm was looking for a way to make their site work for them. The wanted an updated look, but also some behind the scenes code that made their lives easier. We added a real estate listings area to the site which is completely under their editorial control so that they no longer have to outsource that service. We added a popup to gather email addresses from interested visitors, but only from folks who make it all the way to the details page of an individual property. We were mindful of not annoying casual visitors or those who are just looking. We also set up a bulk mail system with automated responses which relieves one of their staff members from having to write and send that email manually, plus now they are able to track if/when the emails are opened with the bulk email reporting capabilities.
Adding custom modules and code to your site can help solve a problem, save hours that an employee could better use elsewhere, and reduce frustration.